Logo Design Tutorial for NZ Deaf Games
Logo designing process needs immense knowledge of design skills. Besides the technical skills ,logo designer’s eye for details and proper understanding of client’s requirements is very important and a major asset.. We would like to take you through an interesting process of creating a professional logo for a sports event. Once you get the idea of the design process ,then you can use your imagination to take you where no logo designer has ever gone before.
I show my clients some basic ideas. I have found that getting feedback on basic concepts is best for everyone involved. It allows me to remove those ideas that look good to me but don’t work for the client. Client knows the subject best, no matter how much research I do. A healthy give and take of ideas between client and designer results in a powerful logo design.
Development of further design concepts can be seen on Logo design
I will take you through a design process for a logo for NZ Deaf Games event which was held in Palmerston North in October 2008. It was a challenging task as we had to design a logo with Kiwi identity. The name of the logo was New Zealand Deaf Games. The client just told us just 3 things –1.They wanted a kiwi touch 2 deaf identity and 3 feel of human bonding
Step 1
We created a rough amalgamation of some concepts highlighting the main points of the logo theme. We thought of 3 concepts.
1.People holding hands– related to togetherness, bonding and happiness
2 Koru – symbol of kiwi identity
3.Hand signs used for deaf communication – symbol of deaf identity
Step 2
Next we tried to blend the image of people bonding with a hand symbol. A beautiful graphic was created with fingers of the hand symbolizing people joined in happy bonding.The concept of deaf games was strengthened by the icon created as it emphasized the solidarity of deaf identity
Step3
The initial Koru symbol was more customized to give it an attractive twist. An abstract artistic effect was given to make it more elegant and eye catching
Step 4
We had to fuse the customised Koru concept with the People Icon.We integrated the two concepts into a harmonious blend where People Icon continued into the Koru graphic to form the Palm of the hand . So we blended 3 concepts into one single Icon representing Kiwi Identity of Deaf games. .
Step 5
The graphic for deaf games was complete and very much appreciated by the client.Next we chose a suitable font which was sober and professional with sharp clarity and style.
Step 6
Placement of font was also important as it decided the impact of the logo design. So we experimented with a few positions around the graphic to get the best presentation. But somehow we were not getting the perfect feel
Step 7
Client decided to add New Zealand to logo as well. After quite a few permutations and combinations we got an excellent placement which was really creative and professional. Client was very happy with the 3 step presentation of the logo fonts.
Step 8
Final step was adding color to the logo.The client was very clear on the sea green color .They loved the silver and black combination with sea green color.This logo was very much appreciated at the Deaf Games as apart from deaf identity ,it also has a strong Kiwi feel
